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Early in her career, Kalnes made the strategic decision to become a media personality herself in order to obtain the first-hand knowledge needed to fully understand the “behind the scenes” methods and challenges of the industry. After all, there is no better way to understand the media than to become fully immersed in it, right?
This was the game-changer that ultimately made Kalnes far more effective in securing media placements for other businesses and people. Due to her extensive understanding of how the media works on the back-end, she can better educate and elevate others in the news.